Imagery is an important part of communicating the spirit of the LWTech brand. Imagery is used to evoke emotions and provide visual information.
View Full LWTech Flickr Photo Library
LWTech imagery is used digitally, in print, and could even be enlarged for nine-foot tall wall murals. When taking photos, use at the highest quality and size possible and supply in .jpg, .png, .tif, or .psd formats. Photos from smartphones should ideally be in the high quality setting; photos from cameras should be at least 300 dpi, at least 4x6 inches minimum. While the magic of the moment happens without warning sometimes, external branding should be avoided as much as possible (turn the cup around or remove the cup from the scene for example).
While adhering to the six requirements above for the college brand, Communications & Marketing (C&M) hosts regularly scheduled professional photo shoots to highlight a small number of programs, their students, and the LWTech community at-large. Programs are selected by several factors including: lack of existing photos, need-base, standards-base updating (e.g. monitors in labs were all updated over the summer), new program creation, and classroom session availability according to the photo shoots schedule. Photo shoots of this nature are costly, therefore we cannot capture as much as we would like or as often.
To help strengthen LWTech’s image library, C&M also photographs some events, some classes, and encourages others in the college to capture our awesome college and its thriving community. Please use the marketing request form to to request photography an event or in a classroom.
All photos of students require student consent and release. Underage students must have written parental permission as well. Photo release forms on the C&M Consent & Release Forms page. Copies of all releases must be filed with C&M along with a representation of the photo they’re in for reference. The related images should also be shared with C&M for further marketing efforts and to build the college’s image library.
Please note that while C&M makes every effort in accuracy and cleaning up images before distribution, sometimes we may miss a "famously branded coffee cup."
See Consent & Release Forms page
Using a non-LWTech image must comply with copyright regulations. If you do not know if the college owns an image, or if you have not been granted express (trackable) permission to use an image, do not use it.
All images are like pieces of artwork and more than likely have copyrights, licenses, royalties. To use another person’s or organization's art legally, you need to buy the license.
Questions about copyright can be clarified by C&M and also by LWTech’s amazing library staff. For more information, please see the library webpage.
Icons have been created for Schools/Areas of Study to use as supporting graphics. These are to be used in conjunction with the LWTech logo and not in place of official LWTech branding. Currently there are 8 icons.
You can download each individual icon by right clicking on each image and selecting
"Save As" or download all icons together using the link below.
School of Business
School of Design & Applied Arts
School of Education
School of Engineering and Manufacturing
School of Health Sciences
School of IT
School of Transportation Technology
See Color Palette for related tertiary (school) color schemes.
For all brand guideline questions, please contact
Kimberly Goddard, Design Services Manager OR
Leslie Shattuck, Executive Director/Executive Communications Officer
Mon-Fri, 7:30 a.m. to 4:30 p.m.
Mon-Thurs, 6 a.m. to 10 p.m.
Friday, Closed to the public
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